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Salesforce Architecture. CRM Transformation. Applied AI.

Your Salesforce platform should accelerate your business — not slow it down.

Naayo Consulting helps organizations assess, design, modernize and secure business-critical Salesforce platforms — from CRM architecture and enterprise integration to Agentforce and Data Cloud adoption.

  • 10+ years of Salesforce experience
  • Service Cloud
  • Experience Cloud
  • Architecture & integrations
  • Enterprise projects
  • Français / English

Symptoms

When Salesforce becomes hard to evolve

These patterns show up in most of the platforms we review. They have identifiable causes — and practical answers.

  • The implementation no longer meets business expectations

    Teams work around the tool, change requests pile up and trust erodes.

  • An inconsistent data model

    Duplicated objects, improvised relationships, unreliable reporting: every change becomes a risk.

  • Fragile enterprise integrations

    Unmonitored flows, silent failures and poorly documented dependencies between Salesforce and the rest of your systems.

  • Technical debt slowing every release

    Legacy code, competing automations, insufficient testing: delivery cycles keep getting longer.

  • Missing standards and governance

    Without shared rules, each team builds its own way and the platform loses coherence.

  • A CRM roadmap without an architecture vision

    Projects follow one another with no common frame; structural decisions come too late.

  • Agentforce ambitions, without endless proofs of concept

    The intent to adopt AI agents is there — what is missing is a frame to move from demos to real usage.

Expertise

Six practice areas, one standard of rigor

From architecture to applied AI, every engagement targets the same outcome: a platform that is reliable, scalable and under control.

CRM Transformation

A CRM aligned with real business processes — and actually adopted.

Framing, workshops, roadmap, business alignment, adoption.

ExploreCRM Transformation

Enterprise Integrations

Reliable data exchange between Salesforce and the rest of your IT landscape.

REST/SOAP APIs, middleware, real-time and batch, resilience, observability.

ExploreEnterprise Integrations

Approach

A five-step method

A consistent frame, adapted to each context: understand first, decide next, always transfer.

  1. Understand

    Context, stakes, stakeholders and constraints: understand before recommending.

  2. Assess

    Platform audit: risks, technical debt, gaps between business needs and implementation.

  3. Design

    Target architecture, roadmap, documented decisions (ADRs) and prioritized workstreams.

  4. Deliver

    Hands-on delivery support: integrations, quality, governance and ongoing trade-offs.

  5. Transfer

    Documentation, coaching and a progressive path to team autonomy.

Representative work

Three representative engagements

Anonymized examples, described as they happened — context, intervention, impact.

Energy sector company

Energy CRM Transformation

Context
A CRM program delivered by an external integrator, hard to maintain and drifting away from business needs.
Intervention
Audit, business workshops, data model redesign, enterprise integrations, roadmap and onboarding of in-house developers.
Impact
A coherent, maintainable platform — and internal teams autonomous on future changes.

Pharmaceutical group

Service Cloud in healthcare

Context
Heterogeneous customer service processes, with no common structuring tool.
Intervention
Framing, architecture and Service Cloud implementation: processes, Flow, Apex and LWC, adoption support.
Impact
Requests handled in a single frame, readable processes and lasting adoption.

Energy sector company

Experience Cloud customer portal

Context
Customer requests handled by email and phone, with no online space.
Intervention
Design and delivery of a portal: consent management, delivery sites, customer requests, invoices.
Impact
Secure self-service that simplifies the customer relationship and relieves support teams.

Agentforce & Data Cloud

Adopt AI without losing control of your CRM

AI agents only create value when data, processes, responsibilities and guardrails are under control. We help you build that foundation — then deploy use cases that matter.

  • AI readiness assessment
  • Use case identification
  • Agentforce architecture
  • Data Cloud strategy
  • Prompt and action design
  • Guardrails and control
  • Team adoption
  • Value measurement

Why Naayo

An architecture partner, not a staffing vendor

What structures every engagement, from the first conversation to the final handover.

  • Business and technical perspective

    Every architecture decision is tied to a business outcome.

  • Hands-on experience

    Direct, current practice of the platform — not just recommendations.

  • Pragmatic approach

    Solutions proportionate to the context, no over-engineering.

  • Integration culture

    Salesforce designed as one component of your IT landscape, never in isolation.

  • Documentation quality

    Traceable decisions and deliverables that stay useful over time.

  • Skills transfer

    The goal: autonomous teams, not dependency.

  • Direct access to a senior profile

    The person you talk to is the person who designs and commits.

  • French and English

    Engagements in both languages, written and spoken.

  • France & Europe

    On-site or remote, depending on your context.

A Salesforce program to secure — or to restart?

Let's talk about your context, your constraints and the decisions ahead.