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About

An independent, specialised, human-scale consultancy

Naayo Consulting advises CIOs, CTOs and CRM leaders on their Salesforce architecture decisions. A deliberately narrow focus, a deliberately senior level of engagement.

  • 10+ years of Salesforce experience
  • France & Europe
  • Engagements in French and English

Positioning

Depth over volume

The firm is built on a simple conviction: enterprise CRM platforms rarely fail for lack of hands — they fail for lack of clear architecture decisions.

Naayo Consulting works on a precise scope: Salesforce solution architecture, CRM transformation, enterprise integrations and technical leadership of delivery programmes. Every engagement is scoped, with defined deliverables and a senior counterpart from the first conversation to the end of the assignment.

The firm's size is a choice. It guarantees that the person who scopes the engagement is the one who leads it, that commitments are honoured by those who make them, and that the relationship stays direct — with your teams and with your decision-makers.

Engagements cover France and Europe, in French and English, on site or remotely depending on the context.

A deliberate positioning

What defines our engagements

Three principles shape every assignment.

Consulting, not staffing

Every engagement answers an architecture or delivery question, with a scope, deliverables and an end date. We do not place profiles on open-ended assignments without a defined objective.

Deep specialisation

Salesforce and its integration ecosystem, exclusively. This focus enables a level of detail — platform limits, integration patterns, data governance — that a generalist practice cannot offer.

A senior counterpart, throughout

No bait-and-switch: the person you meet during scoping is the one who designs the architecture, drives the trade-offs and answers for the quality of the outcome.

Method

A five-step approach

Every engagement follows the same progression, from business context to handover to your teams.

  1. Understand

    Understand the business context, stakes and constraints before any recommendation.

  2. Assess

    Assess the current state: architecture, data, integrations, technical debt, organisation.

  3. Design

    Design the target and the trajectory, with documented, deliberate decisions.

  4. Deliver

    Secure implementation: quality, reviews, technical leadership of delivery.

  5. Transfer

    Transfer knowledge and autonomy to your teams, backed by documentation.

Convictions

What guides our work

Five principles, applied on every engagement.

Pragmatic architecture

The right architecture is one your teams can operate and evolve. Platform standard first, custom development when it is justified.

Documented decisions

Every structural decision is recorded in an architecture decision record (ADR): the context, the options considered, the choice and its consequences. Your teams know why, not just how.

Knowledge transfer

A successful engagement makes the consultancy dispensable. Joint reviews, usable documentation, and upskilling of your internal teams.

Delivery quality

Code reviews, test strategy, controlled environments, releases without surprises. Quality cannot be retrofitted at the end of a project.

A long-term view

Today's choices set tomorrow's costs. Every recommendation is weighed against maintainability and total cost, not just speed of delivery.

Let's discuss your context

A first scoping conversation, with no commitment, to assess whether we can be useful to you.