A shared language with your teams
Delivery sites, consents, regulatory traceability: when the consultant knows the industry's business objects, workshops get to the point and specifications stay true to the field.
Salesforce expertise grounded in your business realities
A CRM program succeeds when the architecture fits the industry: its regulatory constraints, its legacy systems, its customer journeys. Naayo works in depth across two sectors: energy and healthcare.
Why industry knowledge matters
Industry knowledge changes the quality of decisions
A data model, an integration or a customer journey is never designed in a vacuum. Understanding the business reduces misunderstandings, back-and-forth and costly rework.
Constraints anticipated, not endured
Regulation, auditability, data volumes, legacy systems: these constraints shape the architecture. Identifying them at scoping stage avoids dead ends discovered mid-program.
Architecture decisions in context
The right split between Salesforce and the rest of the information system depends on the industry. Experience from comparable programs helps decide fast, on solid ground.
Sectors
Two industries, worked in depth
Rather than claiming every industry, Naayo focuses on where its experience was built: CRM programs in energy and healthcare.
Energy
B2B and B2C customer relationships, contracts and delivery sites, consents, billing: CRM for energy companies rests on a dense information system that must be integrated without weakening it.
- Journeys for residential, business and public-sector customers
- Self-service portals built on the CRM
- Integrations with billing and legacy systems
Healthcare & pharmaceuticals
Regulated processes, end-to-end traceability, structured customer service: in healthcare, implementation rigor drives compliance as much as adoption.
- Formalized, auditable customer service processes
- Traceability of requests and decisions
- Adoption by teams with high standards
Your industry, your context
Every program is different. The simplest step is a conversation: one exchange is enough to frame your challenges and see whether Naayo can help.